Dr. Price Cobbs

President & CEO, Pacific Management Systems

Price M. Cobbs, M.D. is an internationally recognized psychiatrist and management consultant. His clients range from global corporations to inner city businesses and include government and community agencies. Pacific Management Systems, the company he founded, consults with organizations on leadership, executive development and diversity strategies.

Among Dr. Cobbs’ writings, best known are Black Rage and The Jesus Bag, coauthored with William Grier. Both are considered classics in African American literature. Cracking the Corporate Code: From Survival to Mastery, was co-authored with Judith L. Turnock. His most recent book is a memoir, My American Life: From Rage to Entitlement. He has lectured and published extensively on the psychodynamics of racism and has contributed chapters to the Urban League’s annual State of Black America. He has developed Ethnotherapy, a clinical model capable of changing attitudes and assumptions arising from racial, ethnic and value differences. This model is the foundation for the award winning video series, Valuing Diversity, which he co-produced. 

The Association for Humanistic Psychology granted Dr. Cobbs their highest honor, The Pathfinder Award, for his exemplary contributions to the development of healthy self-identity and self-determination among African Americans and others who have been excluded from the idealized American image. Saybrook Graduate School and Research Center presented him with its biennial Rollo May Award for Humanistic Service. Other awards he has received include the Alvarado Martins Awards from The Executive Leadership Council and the Harvey Russell Award presented by the Chairman of PepsiCo, Inc. He is a founding member of The Diversity Collegium. Dr. Cobbs conducted a diversity seminar at the United Nations Headquarters and has lectured at the United States Department of State on “Ethnocentrism, Valuing Differences and U.S. Foreign Policy”. He was a keynote speaker at the first Diversity Conference held in Johannesburg, in South Africa and delivered the keynote address in Tokyo at the first Diversity and Inclusion Symposium held in Japan. 

Black Enterprise Magazine honored Dr. Cobbs as a leading physician in the United States for his contributions to the field of psychiatry. He is listed in Who’s Who in America, Who’s Who in the World and Who’s Who Among Black Americans.  

Dr. Cobbs received his B.A. from the University of California, Berkeley and his M.D. from Meharry Medical College. He is a member of the National Medical Association and a Life Fellow of the American Psychiatric Association. In addition to being a Senior Consultant, he is a member of the Executive Leadership Council. He is a member of the Institute of Medicine of the National Academy of Sciences and a Fellow of The World Academy of Art and Science. He was a founder of the African American Leadership Institute at the Anderson School of Business at the University of California at Los Angeles. He is a Charter Member of the Urban League, a Life Member of the NAACP, on the Advisory Board of The Black Scholar and a former member of the Board of Directors of Shared Interest.