Bing Chen is a digital media pioneer and entrepreneur. He is a foundingarchitect behind the multi-billion dollar global digital creator and influencerecosystem as YouTube’s Global Head of Creator Development & Management.There, he was responsible for the global creator program strategy with morethan 50 cross-functional business units, in addition to several groundbreakinginitiatives that engaged more than 500 million content creators worldwide—frommusicians to filmmakers, chefs to beauty gurus. Bing co-founded and co-ledventures such as the global expansion and evolution of the YouTube PartnerProgram; the company’s marquee talent incubator, YouTube NextUp; more thana dozen major product launches including Watch Time (the most significantalgorithmic change in YouTube history and the guiding algorithm of the YouTube platform today); the YouTube Creator Institute; YouTube’sinvestment in major industry engagements like VidCon (the world’s largest online video convention), the DigiTour (the world’s largestdigital star touring company), and YouTube FanFest (Asia’s largest creator fan festival); foundational creator support services and majorcreator communications systems; and programs to elevate YouTube’s top native stars to superstardom. He began his YouTube tenureas the company’s first Creator Marketing Manager and remains a trusted confidant to hundreds of creative artists around the world.
Today, Bing is Founder of Bing Studios LLC, a next generation digital medi di a studio and strategic consultancy joint venture with MediaLink,as well as Co-Founder andChief Creative Officer of Victorious, a platform that riou powers premium subscriptions for the world’s mostpassionate superfan communities—-from digital stars to m stars to major film franchises. The company is venture-backed with $50 Million byKleiner Perkins, Redpoint Ventures, Marker LLC, Lowercase Capital, A-Grade Ca , Interwest Partners, UTA, WME, and others. Bing extendshis passion for enabling others to realize their c their reative ambitions by investi biti ng in and advising several leading new media technologyand content startups.
Bing graduated cum laude fromthe University of Pennsylvan Pe ia with a degree in English Literature. He sits on the Board of Directors ofthe Coalitionof Asian Pacifics in Entertainment as Vice Chairman, the A3 Foun ir dation, the Buffer Film Festival, Social Media Week, All ThatMatters by Branded Asia, and STREAM TV; is a Wor is a World Economic Forum Global Sha mic For per, One Young World Ambassador, Asian Chamber ofCommerce Next Gen Leader, and Committee of 100 Next Gen Am 100 Next Gen A ext Gen Ambassador; and is a member of the Streamy Awards Blue Ribbon Panel.He has also been recognized as one of Forbes’ Top 30 U ’ Top 30 Under 30 Le er 30 Leaders; The 30 Leaders; The Hollywood Reporter’s Top 35 Next Generation Leaders; andhis technology company, Victorious, is