D. Keith Pigues is co-founder and chairman of the board at CulTrue – a company culture analytics and employee performance management firm, and founder and CEO of Luminas Strategy – a marketing strategy and value proposition analytics consultancy.
He previously served as a senior marketing executive at Honeywell International, Cemex, RR Donnelley, and ADP Dealer Services Division (now CDK Global). He is coauthor of Winning with Customers: A Playbook for B2B (Wiley & Sons), an inaugural selection of the C-Suite Book Club.