In pursuing digital business, how do you build and connect network support? What should be considered and what can be re-purposed in business realignment? How do you mind and use reciprocity as a main advantage to be accessed? Business organizations ranging from Amazon to Apple to Ford, and from the Kellogg Company to Fiat Chrysler to General Motors have moved in recent years to enter into strategically driven digital partnerships with Google, Lyft and other digital companies. In this workshop, participants will explore the importance of getting the value proposition right to be able to anticipate and respond to activist calls for more disruptive-driven and guided digital innovation.